The Alchemist's Garden

Fabricated Client
Gucci

Project Statement
This advertising series is hypothetically promoting 'The Alchemist's Garden' range of eau du parfum. Each image is inspired by the individual product's name, with overall inspiration from The Garden of Eden reimagined to be seen at night - playing on the definition of an 'Alchemist': 'transforms or creates something through a seemingly magical process.' (Oxford).

The surreal and ethereal visuals transport the viewer into a dimensional world that plays to the brand's luxury status whilst visually communicating the allure of the product's scent.