PARADE

Fabricated Client
Parade

Project Statement
This advertising commercial film follows Em as they grow in confidence gained from their garments, 'parading' around their space in a transformative moment of exploring self-expression.
 
This film highlights the brand's values of 'Unreal comfort, made for everyone, good for the planet.'
Inspired by the psychological mood-boosting effect of dance and this connection to advertising, we are taken through a journey of identity that cannot be easily expressed through words.
 
Music videos by artist Jungle have hugely influenced the filmmaking process, creating a 'one-take' effect that elevates the film's surrealism.

 

Credits

Writer/Director - Honor West
 

Starring - Emilie Bouet Conran
 

Director of Photography/Editor - Amélie-Ash Clain 
 

1st Assistant Director -

Milly May Phillips
 

1st Assistant Camera -

Roisin Byrne
 

2nd Assistant Camera -

Harri Grey
 

Gaffer - Aga Mazurek
 

Gaffer - Ula Rubazeviciute
 

Best Person - Romy Roulin
 

Spark - Shee Won Park
 

Production Designer -

Maia Woolrich 
 

Production Designer -

Rory Courtauld 
 

Art Director - Chloe Liebenberg
 

Art Assistant - Maddy Arthur
 

Art Assistant - Luke Hancock
 

Art Assistant - Marcus Gerrard 
 

Storyboard Artist -

Hannah Greenfield
 

Stylist - Katie Batterham
 

Assistant Stylist - Raya Bacchus
 

Make-up/Hair Artist - Rachel Hawkins
 

Stills Assistant/BTS Photographer - Ellie Fairbrother 
 

Stills Assistant/BTS Photographer - Molly Kitching
 

Music Producer - Alex Deverell 
 

Foley Sound Engineer -

Aroa Fuentes Gomez